Northwest Arkansas Consumer Perceptions of Poultry Production

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dc.creator Estes, Stuart 1991- 2014-01-13T20:10:02Z 2014-01-13T20:10:02Z 2013-12 2014-01-13 December 2013
dc.description.abstract Poultry production holds an important place in Arkansas economically and as a food source. The importance of poultry production ultimately hinges on the demands of the consumers and the perceptions that drive their purchases. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument used to survey consumers was created by the researcher and an expert committee at the University of Arkansas. Consumers were interviewed through direct communication at grocery stores in northwest Arkansas. Data gathered from the study were analyzed for descriptive and correlational statistics. Data showed that consumers were less knowledgeable regarding the use of hormones in poultry production, the healthiness of conventionally produced poultry, and the presence of factory farms for poultry production in Arkansas. Consumers were more knowledgeable regarding the affordability of poultry as compared to other meats, the use of antibiotics in poultry production methods, and poultry as a source of food-borne illness. Based on these descriptive and correlational statistics, recommendations were made to maintain the viability of poultry production in Arkansas, including marketing and educational efforts tailored to improve consumer understanding of conventional production practices and the need for further research to better understand the causes of negative perceptions of poultry production.
dc.format.mimetype application/pdf
dc.subject Agriculture, General
dc.subject Agriculture, Food Science and Technology
dc.subject Agriculture, Animal Culture and Nutrition
dc.title Northwest Arkansas Consumer Perceptions of Poultry Production
dc.type Thesis 2014-01-13T20:10:02Z Bachelor of Science in Agricultural, Food and Life Sciences Undergraduate University of Arkansas, Fayetteville Agricultural Education, Communication and Technology Agricultural Education, Communication and Technology
dc.type.material text
dc.contributor.committeeMember Edgar, Leslie D
dc.contributor.committeeMember Anthony, Nicholas B
dc.contributor.committeeMember Goodwin, Harold L
dc.contributor.committeeMember Johnson, Donald M

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