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Bottled Water Logistics and Forecasting

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dc.contributor.author Galbreth, Michael
dc.contributor.author Waller, Matthew A.
dc.contributor.author Vincent, Christopher
dc.contributor.author Hyatt, David G.
dc.date.accessioned 2013-05-31T18:36:03Z
dc.date.available 2013-05-31T18:36:03Z
dc.date.issued 2013-05-31
dc.identifier.uri http://hdl.handle.net/10826/618
dc.description.abstract CASE OVERVIEW This case presents an interesting and very real dilemma: In 2005, Walmart committed to selling “products that sustain people and the environment.” However, despite environmental and social concerns of the category that include energy required for transport and storage, the plastic used for bottling, the potential lack of purity due to chemicals leeching from the plastic, massive waste, and the cost relative to tap water, consumers want and continue to buy bottled water. Thus the espoused goals of the company are in seeming conflict with its business model. Bottled water is an item under public scrutiny, and producers were already working on solutions such as less plastic in bottles. But what responsibility does Walmart have? Lee Scott provided the answer to this dilemma in his interview with the Wall Street Journal when he said that as long as consumers demanded bottled water, Walmart would sell it. With that backdrop, what can managers do? Overall, the case implies four possible approaches to this challenge: discontinue selling all bottled water products; change consumer demand; redesign the supply network; or Improve forecasting. en_US
dc.description.sponsorship Sponsored by the University of Arkansas and the University of South Carolina en_US
dc.language.iso en_US en_US
dc.subject Business en_US
dc.subject Management en_US
dc.subject Environmental Management en_US
dc.subject Environmental Studies en_US
dc.title Bottled Water Logistics and Forecasting en_US
dc.type Other en_US


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